My Cart


Why we've chosen... Organic cotton

Posted on November 27 2017

One of the main complexities in building a truly sustainable future is that our individual actions often feel dwarfed by the collective actions of large industry or consumer trends. You may remember to pack lunch instead of buying something from a shop that came packaged in plastic, but can these positive changes to scale? Certainly, the difficulties in providing a traceable supply chain are numerous and require businesses to ask difficult questions; questions that often result in the unwelcome conclusion that you can’t be exonerated of your ecological impact by simply planting more trees.

This is why we’ve chosen to work with a Global Organic Textile Standard accredited manufacturer for the production of our first line of men’s and women’s t-shirts. This means that not just the cotton, but the whole supply chain itself, has been successfully audited and approved as being eco-friendly. This is true even down to the inks used to dye the fabric.

So, why actually bother with organic cotton anyway?

  1. Non organically produced cotton uses more chemicals per square metre than any other arable crop, accounting for 16% of the entire world’s annual pesticide use. 

  2. Half of the pesticides used are classified as toxic by the WHO, but are often ordered to be used by employees in poor countries to save money. An estimated 20,000 agricultural workers die each year due to pesticide exposure, with a further 1 million requiring hospitalisation. 

  3. Synthetic fertilisers are required with this level of intensive farming. To make one tonne of nitrogen fertiliser, one tonne of oil is required… along with 100 tonnes of water and the creation of 7 tonnes of CO2.

  4. Moving to organic cotton replaces these practices with methods such as crop rotation and culminates with an end product that makes for a cleaner, healthier planet.

At the time of writing, only 0.1% of global cotton is produced to organic quality standards. We need your help to get this higher - wherever possible, choose organic fabrics for your clothing and avoid cheaper polymer blends.